Black Entrepreneurship Program on Demand

1. Intro to Business Development

   9 lessons

   1. Intro to Business Development: Creating a Product that a Market Actually Needs
   2. Understanding the Elements of a Business Model
   3. Defining a Product that Matters to Someone
   4. Introduction to Business Development Quiz
   5. The Concentric Circle Approach
   6. The Usage Scenario
   7. The Entry Strategies
   8. Minor Entry Wedges
   9. Product Market Fit Quiz

2. Planning Your Business

   15 lessons

   1. Introduction to Business Planning
   2. Preparing Your Business Plan
   3. Business Concepts
   4. Developing Your Mission
   5. Products & Services
   6. Legal Considerations
   7. Writing a Business Plan
   8. Building a Team
   9. Mastering Business Planning: Quiz Your Knowledge
   10. Environmental Scan
   11. Technology & Government Regulations
   12. Market Trends
   13. Marketing & Sales
   14. Pricing Strategy
   15. Mastering the Business Environment Quiz

3. Understanding Entrepreneurship

   4 lessons

   1. Identifying Business Opportunities
   2. Introduction to Entrepreneurship
   3. Business Model Canvas
   4. Understanding the Elements of a Business Model

4. Financing Your Business

   13 lessons

   1. Introduction: Let's Talk Money!
   2. My Business Growth
   3. Getting Funding
   4. Getting Access to Funding
   5. Financing Quiz
   6. 3 Things Your Business Needs
   7. Finance Operations
   8. Operations & Business Models
   9. Looking Forward
   10. Business Operations Basics Quiz
   11. Managing Financial Risks
   12. Understanding Business Finances
   13. Raising Capital

5. Marketing Your Business

   16 lessons

   1. Introduction to Marketing - Understanding the Basics
   2. Introduction Quiz
   3. Utilizing Marketing Best Practices to Drive Desired Results
   4. Mastering Marketing Best Practices Quiz
   5. Understanding the Ideal Customer Profile
   6. Mastering the Ideal Customer Profile Quiz
   7. Mastering the Art of the Pitch
   8. The Art of the Pitch Quiz
   9. How to Build a Strong Brand
   10. Building a Compelling Value Proposition
   11. Marketing Channels
   12. Establishing an Online Presence
   13. Marketing Part 2 Quiz
   14. Developing a Marketing Strategy
   15. Digital Marketing
   16. Brand Building

6. Scaling Your Business

   15 lessons

   1. Introduction to Business Operations
   2. Getting Organized: Tools & Strategies for Business Efficiency
   3. Project Management: Planning, Executing, and Delivering Success
   4. Milestones: Key Markers for Business Success
   5. Coaching, Talent, and Recruitment: Building and Developing a High-Performing Team
   6. Scaling Your Business Operations Quiz
   7. Design & Pilot: Testing Before Investing
   8. Product Development: From Concept to Execution
   9. Your Brand: Building a Strong Presence on LinkedIn
   10. Financial Health & Investments: Building a Sustainable Business
   11. Your Exit: Understanding Business Exit Strategies
   12. Mastering Product Development, Branding & Business Growth Quiz
   13. Growth Strategies
   14. Sustainability and Social Responsibility
   15. Managing Business Challenges